PURE Fashion Trade Show, London

On the 10th February, I went to London Olympia to a Trade Fashion Event/ Exhibition called PURE. It was not only an opportunity for businesses (both British and international brands) to show off their products, but also for buyers to browse around and purchase products for their own businesses. It was like a wholesalers. These were not brands that you may have heard a lot about like Topshop or River Island, they were small but new and up-and-coming brands for example 'Air & Grace', a shoe company selling boots, flats and low heels. 'Beautiful shoes for busy feet.' The international brands include ones from Australia such as Alison Dominy, an Australian designer who creates plus size fashion ranging from work attire, to occasional and evening wear in sizes 14-24. 

The images below were taken during my visit to Pure.

Pure London. (n.d). Air & Grace. Retrieved from http://www.purelondon.com/Exhibitor/Air-and-Grace

  Pure London. (n.d). Alison Dominy. Retrieved from http://www.purelondon.com/Exhibitor/Alison-Dominy