Miss Selfridge in the Trafford Centre had two window displays showing both day looks and evening looks. There was also a large poster in one of the windows that said 50% off SALE which attracts customers into the store. Also in the doorway, there was another poster which informed you about having the chance to winning prizes, again drawing people into want to have a look at it.
Figures1-3. Miss Selfridge entrance. Own Images
As I was walking around Miss Selfridge, I could see that the layout of the store was very organised in terms of colours and categories. There was a section of pastel colours, ready for the spring, also a denim section (blues), a petite section, and a shoes and jewellery section. Personally, I loved the pastel colours because the colours and style match this season and I also wanted to buy everything in that section.
Figures 4-8. Miss Selfridge. Own Images
In order to go to the fitting room, you have to walk right through the store as they are at the back. This is usually the same for most stores as they make you walk past everything therefore encouraging you to look at more products and want to try more things on. The same goes for the Sales section in Miss Selfridge, you have to walk past the other products before getting to the old ones on sale. They had products that were £20 and under, £10 and under and even £7 and under.
Figure 9. Miss Selfridge Sales. Own Image
I loved the overall look of Miss Selfridge, products were clear the find because of how organised they were in terms of colour/style and it was also neatly laid out as well, nothing was thrown about or on the floor which I also liked. Also throughout the store, there were signs showing that students got 10% off.
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