Retail Experiences - Victoria's Secret (PINK), Trafford Centre

Figure 1. Victoria's Secret. Own Image

As you can see from figure 1, the Victoria's Secret store is very bright and clearly visible from a distance, also shown in figure 2 below. The store sign is also very brightly lit up and matches the colour of the brand name if it isn't already obvious. 

Figures 2&3. Victoria's Secret PINK. Own Images

Upon entrance, you see pink spots PINK or LOVE PINK written all over the wall which separates the look of the PINK store with the Victoria's Secret store however both stores are still connected. 

Figures 4-7. PINK. Own Images

Walking around the store, you can tell that it is a very girly store, the whole layout is pink and throughout the store, they have the big Victoria's Secret PINK signature dog on display. As well as this, all of the mannequins are white with pink spots, again matching the brand colours.  

Figures 8&9. Signature dog. Own Images

PINK is mainly known for selling sportswear, swimwear and some beauty products such as body sprays and lotions. They also sell things like sweatpants and hoodies that you may just want to buy to chill in. 

Figures 10-11. PINK. Own Images

The tills in the PINK section were closed for some reason so you had to go back through to Victoria's Secret to checkout. Near the checkouts were the Victoria's Secret sprays, body lotions and moisturisers which were on offer - 7 for £30, 3 for £24 or 1 for £13 so getting 7 saved me a lot of money and not only did I treat myself, I also bought some things for my mum for Mother's Day. There was also a giant screen on one of the walls which was showing the latest Victoria's Secret catwalk. This is similar to what stores like Hollister do. They have a big screen showing the beach which links in with the brand. 

Figures 12-14. Victoria's Secret. Own Images

So I ended up spending £30 on the sprays and moisturisers in Victoria's Secret and because I spent over £10, I was given a voucher that is valid between 30th March and 28th April. The voucher can either be worth £10, £50, £100 or £500 but you can't find out what you have won until the voucher is valid. I thought this was a great idea because it will make people want to purchase products and spend over £10 in order to get one and have the chance of winning up to £500 to spend in Victoria's Secret and PINK. 

The girls who worked there were also very friendly and helpful. As I was looking at all of the body sprays, I couldn't decide which ones to get so I kept smelling them all and one of the girls gave me a tip. She said when they were trained to work in the store, they were taught to smell their elbows after smelling each spray. This would take the previous smell away so that they could smell each spray properly and not get them mixed up. I tried it and it worked.